Location[ edit ] The site of the tower was occupied by the former Chicago Sun-Times building low-rise building at left. The building occupies the site vacated by the Chicago Sun-Timesone of the city's two major newspapers, and its location within the River North Gallery District places it in a neighborhood that has had a high concentration of art galleries since the s. The building is close to numerous Chicago landmarks ; it borders the Michigan-Wacker Districtwhich is a Registered Historic District.
This sample marketing plan was created with Marketing Plan Pro software. Our marketing strategy will allow us to communicate our brand values, develop close working relationships with our customers and suppliers and to identify the needs of our guests in an effective manner.
Continued differentiation and growth are two goals we have set for ourselves.
Growth will take place by targeting new areas of business within both local and national communities. Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro.
Finish your own Marketing Plan Value Proposition Riverview Hotel offers the best, most personalized service for the corporate traveler. We include business essentials in every room, such as a nice desk, internet connection, wireless access, and provide easy to access meeting rooms with all audio-visual and technology needs as well as catering for longer meetings.
Critical Issues We have many strengths including our differentiation strategy, our flat structure and highly skilled and well trained staff. Our weaknesses involve the need to communicate our strategy more clearly in the external environment, our high staff turnover and training requirements due to seasonal fluctuations.
Although there is a low to medium threat of a competitive brand entering the market, there are also opportunities as regards the high level of dependency of our guests for our particular service and our strong position within the community with both customers and suppliers.
Critical issues for the Riverview include: Continuing to differentiate from our competition and offering added value to our guests. Retaining our current levels of repeat business and developing further customer loyalty in a competitive market.
Attract new market sectors such as the Notown University-based business sector. Continue to be perceived as a supportive member of the Notown community.
Increase corporate contracted rates to reflect the return of confidence in the corporate travel market. Marketing Objectives To continue to communicate our strategic objectives to our target markets effectively. To provide a positive hotel experience to all our guests.
To accomplish our growth targets within the given time and budget. Expand our markets and identify new markets for our product and services.
Travel trade; IT industry; Automotive. Local firms will be targeted for day use of conference facilities, room nights for visiting executives and long stay professional guests.
Messaging It is critical to the success of the Riverview Hotel to make sure that the hotel is kept up to the highest level in order to keep the high quality branding that Riverview properties are known for. Our messaging will reflect this high standard that we want to be associated with.
We need to print brochures with high quality photographs as well as on high quality paper. It will be important to spend a little bit extra on marketing materials to ensure that they keep our "high quality" message in front of our customers.10 Hotel Sales Action Steps For Success.
By Dr. John Hogan, CHE CHA MHS. Friday, 5th September Take regular time to THINK and PLAN.
To be effective, a sales manager needs to plan each week and day, allocating prime hours for selling, following up as needed, and measuring their activities against the marketing and sales plans.
GBW Hotel promises its customers that by booking directly, you are getting the best deal online. If you have a confirmed direct online booking with the GBW Hotel and find a cheaper price for the same offer within 24 hours on another website, we will match the price.
The Macklin Group, established in , is a family run business employing approximately people in the Hospitality and Nursing Home sectors. The Stages of Hotel Development, Part I – Defining the Action Plan Jun 21, pm From conception to ribbon-cutting, the hotel development process requires a clear vision, immense strategic planning and serious perseverance.
Sustain responsible operations We have an even greater obligation to operate responsibly with our expanding global presence.
While integrating sustainability across our value chain and mitigating climate-related risk, we are working to reduce our environmental impact, build and operate sustainable hotels and source responsibly.
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