Search engines can provide uncanny results tailored to your very person. How they do it may leave you at risk, read on to find out how to prevent data collection. They are the road map to the Internet and after your router and ISP are the most important feature of web surfing. A general sort of knowledge, a simple word or phrase, is all it takes.
Google AdSense program - sign up as an ad publisher Google AdSense heat map - shows ad clickthrough rate estimates based on ad positioning.
AdWords Google's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction which factors in ad clickthrough rate as well as max bid.
Google is looking into expanding their ad network to include video ads, demographic targetingaffiliate adsradio ads, and traditional print ads. AdWords is an increasingly complex marketplace.
One could write a page book just covering AdWords. Rather than doing that here I thought it would be useful to link to many relevant resources. Contains quizzes related to each section.
AdWords Keyword Tool - shows related keywords, advertiser competition, and relative search volume estimates. Google Traffic Estimator - estimates bid prices and search volumes for keywords. Affiliates only get paid if visitors complete an action. Most affiliates make next to nothing because they are not aggressive marketers, have no real focus, fall for wasting money on instant wealth programs that lead them to buying a bunch of unneeded garbage via other's affiliate links, and do not attempt to create any real value.
Typically niche affiliate sites make more per unit effort than overtly broad ones because they are easier to focus and thus have a higher conversion rate.
Selling a conversion is typically harder than selling a click like AdSense does, for instance. Search engines are increasingly looking to remove the noise low quality thin affiliate sites ad to the search results through the use of algorithms which detect thin affiliate sites and duplicate content ; implementation of landing page quality scores on their paid ads.
Some specialty search engines, like blog search engines, may also boost the relevancy of new documents. Fresh content which is also cited on many other channels like related blogs will temporarily rank better than you might expect because many of the other channels which cite the content will cite it off their home page or a well trusted high PageRank page.
After those sites publish more content and the reference page falls into their archives those links are typically from pages which do not have as much link authority as their home pages.
Some search engines may also try to classify sites to understand what type of sites they are, as in news sites or reference sites that do not need updated that often. They may also look at individual pages and try to classify them based on how frequently they change.Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.
It's impossible to build a computer system that helps people find or filter information without at some point making editorial judgements. That's because search and collaborative filtering algorithms embody human judgement about what is important to know.
I've been pointing this out for years, and it seems particularly relevant to the journalism profession today as it grapples. People search services provide the general public with a dangerous amount of personal information about you.
Here's how to opt-out of most -- for now. Contrary to assertions that people “don’t care” about privacy in the digital age, this survey suggests that Americans hold a range of strong views about the importance of control over their personal information and freedom from surveillance in daily life.
As earlier studies in this series have. Many Americans want control over their personal information and freedom from observation during the activities of their daily lives, but they are not confident that the government agencies or businesses that collect data about them can keep that information private and secure.
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