Media has strongly impacted people's perceptions. People are easily influenced by media emotionally, intellectually, and behaviorally. The world tends to change with the direction of media. Film is a type of media, which acts as a powerful tool that can compellingly impact massive audiences.
History[ edit ] Feminist writers, largely gaining prominence in the s during second wave feminismbegan criticizing the Western canon for providing and promoting an exclusively white male world view.
For example, women's presence on radio is typically hired to cover topics such as weather and culture. In the video game industry about half of the gamers are women but their presence is still limited in the production of games.
Those who tried to publicly challenge this situation, such as A. Sarkeesianhave been subjected to harassment. Therefore, they deal with topics tightly related to women's needs and tend to provide a positive role for women.
This empowerment of women gives them abilities to promote balance in gender representations and avoid stereotypes.
Media becomes a suitable ground for expressions and claims. Inthe Screen Actors Guild US also found that men continue to make up the majority of roles, especially supporting roleswhere they contribute around two roles for every female role, whereas females hold a slightly larger proportion of lead roles compared to their proportion of supporting roles, but still less than lead roles occupied by male counterparts.
The same is true for television programs. Sexualization[ edit ] The Western ideal of female beauty is that of the fit, young and thin woman, and the media spreads this ideal through movies, TV shows, fashion showsadvertisements, magazines and newspapers, music videos, and children's cartoons.
For women to be considered attractive, they have to conform to images in advertisements, television, and music portraying the ideal woman as tall, white, thin, with a 'tubular' body and blonde hair. In advertisement, celebrity endorsement of products are thought to be especially effective if the celebrity is a physically attractive woman, as the attractiveness is thought to transfer to the brand's image and studies have shown that audiences respond better to female endorsements.
In her article " Visual Pleasure and Narrative Cinema ", feminist film critic Laura Mulvey coined the term male-gaze to describe the way that women in film serve as projections of male fantasies.
Ezzedeen found that career-driven female characters in film are often portrayed as failing at fulfilling the stereotypical roles of a woman, like sexual attraction, maternal roles, and relationships.
This has led to critiques that these representations are first and foremost framed in terms of how well older actresses are managing their aging bodies.
It was claimed that she had been told to be careful about her wrinkles and to consider Botox and dyeing her hair.
A multiplication of images of successful aging are explicitly tied to consumerism by the anti-ageing industry and older female celebrities advertising their products. These advertisements are paradoxical in that they allow older celebrities to remain visible while encouraging an ageist and sexist culture in which women are valued for their appearance.
Baby boomers are an increasingly important audience group for the cinema industry, resulting in more and new kinds of stories with older protagonists. Romantic comedies in which women protagonists take on the romantic heroine role provide one of the few spaces in popular culture showing appealing representations of older women, such as I Could Never Be Your WomanLast Chance Harveyand It's Complicated They are part of a phenomenon called the "girling" of older women, where the protagonists and celebrities are portrayed as being just as excited and entitled to be going out on dates as younger women.
Films like TwilightFifty Shades of Grayand Once Were Warriors are all examples of films in which abusive behavior, such as manipulation, coercion, threats, control and domination, isolation, excessive jealousy, and physical violence, are all exhibited by the male romantic lead.
This conflation of abuse and romance is widely attributed to the prevalence of abusive tropes in popular media. It involves a situation wherien a woman undergoes a traumatic event, often but not always of a sexual nature, but her pain is referred to a male character.
This trope is featured in such films as Mission: The woman who dies in these situations is referred to as "disposable" because she does not serve a purpose beyond her death. Representations of men[ edit ] Men are proportionally represented by media more often compared to women, but the representations that do exist are often criticized for their portrayal of sexist stereotypes.
Most critics discuss the ways male characters in film and television are typically more tough, aggressive, domineering, etc than the average man they are meant to represent. The inadequate male lacks many characteristics of the masculine male.
He is weak and fearful, lacking both physical stamina and any significant amount of courage. This was demonstrated in the cartoons analyzed not only through actions but also by body type and bone structure, as well as dress and hairstyle. The delicate female was patterned in the cartoons studied as a woman of delicate physical structure, who is thin and dressed in such a manner as would not allow her to complete tasks traditionally meant for males.
The modern female is one who is dressed in a more neutral fashion, such as jeans or pants, and does not have a noticeably tiny waistline. Although women also promote cars, advertisements involving women are usually highly dependent on their sexualitywhich is not the case for those with men, who are shown in these ads in an elegant and powerful way.
Also, when men are acting on a television commercialthey are usually performing activities such as playing sports, driving around girls, repairing cars, drinking, relaxing, and having fun.
They seem to be the beneficiary of the product or service, typically performed by women.Logan's Run (, MGM). The very first frame of this brilliant sci-fi classic from the '70's begins with this proclamation: "Sometime in the 23rd century the survivors of war, overpopulation and pollution are living in a great domed city, sealed away from the forgotten world outside.
Audiences’ behaviors are easily influenced by television and film. Characters are imitated consciously and unconsciously. Blumer (, p) described the influence of media on people’s behavior, concerning the influence of people and results.
THE IMPACT OF MEDIA EXPOSURE ON MALES' BODY IMAGE While the feminine ideal has tapered, the average American woman's weight has increased (Garner, Olmsted, Bohr, & Garfinkel, ), lead- Further, the influence of television viewing on body image has only recently been addressed (Gonzalez-Lavin & Smolak, ;.
Biography History/Early life (Before the show) Amy was born to Larry and Mrs. Fowler on December 17th (as proven by Sheldon having a ticket to the premiere on THURSDAY, that being the 17th), possibly between and Her father is very quiet and in an . The Theory of the Ideal Woman Influenced by the Television.
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words. 3 pages. The cultivation theory emphasises the impact of the media by asserting that people’s perceptions of social reality undergo a transformation from long-term, cumulative exposure to the television, while social comparison theory explains the rationale behind dissatisfaction regarding body image by asserting that people are undergoing constant.